It’s official - Marketing Solutions, Inc. (MSI) has evolved from a Consultancy to a Service Provider destined to help businesses improve sales and sales productivity by helping clients implement automated marketing programs.  What are automated marketing programs?  Simply, they are pre-written sequential or unique messages that are sent to prospects or customers automatically at specified times - all on behalf of the sales organization.

With this transition, MSI has and will continue to form key strategic alliances that provide requisite skills and resources needed to design and execute campaigns or communications.

What’s also exciting is the addition of this new Blog.  I’ll share thoughts and resources and look forward to engaging with folks interested in marketing and all its’ nuances.

So, share your thoughts, post some comments and check out the site: www.marketing-solutionsinc.com

All the best…

Barry Gleeson
President
barry@marketing-solutionsinc.com

My wife and I are pet lovers.  We have an 11 month old yellow Labrador - what a bundle of energy!  The other day I was out playing with her, trying to get her to learn how to fetch a ball.  I had a fair amount of success.  But, when she got a little tired, I had to go to her to get the ball back (I know there are trainers out there that would tell me not to do that).  When I did go to her, she would run away. The more I chased her, the more she ran - I’m sure she thought this was part of the game.  So, I stopped chasing her.  I grabbed another toy of hers and went the opposite direction.  This made her curious.  Then, she stared pursuing me.  Now, I was back in control, at least somewhat.

I thought about this later in the day and realized there is a correlation here in terms of marketing to customers or prospects.  Advertisers are always chasing customers.   The problem is, the marketplace doesn’t really care about our interests - only theirs.  So, no matter how much you pursue them, unless they have a real need, your message will likely be ignored.  However, if your message creates a curiosity, you’ll have a better chance to gain interest and perhaps a chance to have a conversation.

With this in mind, pay attention to a recent advertisement, email or marketing message.  Does the message focus on the company - or - does it focus on your needs, interests or benefits?  Does it engage you with something of specific personal interest?  My bet is that if you evaluated ten ads, emails or marketing messages, less than 3 would be truly customer focused.

What’s your experience?  Who’s doing the chasing in your world?  I’d be interested in your feedback or comments.  Or, send me an email at barry@marketing-solutionsinc.com